Michelin Green Gold Bahia Program, Brazil
The Michelin Green Gold Bahia program in Brazil has become, over time, a flagship for the Group’s corporate social responsibility programs.
Michelin has been present in Brazil in the natural rubber sector since the 1970s.
In 2003, Michelin launched the Green Gold Bahia Program, an ecological reserve, a research center into rubber plant varieties and a pilot project to improve living conditions for smallholders: the Group is putting its words in action.

The project has since expanded in 3 main directions:
2,000 species have been identified, including 20 new species discovered. Since the Reserve opened, there has been a 117% increase in the mammal and large bird population, particularly among certain species threatened with extinction.
Furthermore, an environmental awareness program is being conducted to help local communities manage the day-to-day environmental obligations associated with living so close to a reserve.
In 2017, the decision was made to add another 386 hectares to the reserve, making the Pacange River valley the only valley in the region free of any business or farming activity.
International Reference in terms of Microcyclus ulei fungus Scientific Research program
Michelin, in partnership with CIRAD (Center for International Integration in Agronomic Research for Development) in France, developed a pioneering research program in 1992 to create new varieties of rubber trees resistant to the Microcyclus ulei fungus.
This fungus, poses a global threat to rubber production. Michelin and CIRAD are testing several new varieties of rubber trees that have increased resistant to the fungus and have a high productivity potential. This is crucial for the future of the natural rubber production all over the world.
In order to benefit small farmers, Michelin launched its family farming program outside the property. For the past decade, Michelin has offered technical assistance and financial orientations that have allowed farmers to obtain the credit and technical skills necessary to implement the agroforestry systems on their farms. More than 50 counties in Bahia receiving the benefits of this program.
In order to benefit small farmers, Michelin launched its family farming program outside the property. For the past decade, Michelin has offered technical assistance and financial orientations that have allowed farmers to obtain the credit and technical skills necessary to implement the agroforestry systems on their farms. More than 50 counties in Bahia receiving the benefits of this program.
The Green Gold Bahia Program is a concrete example of a Michelin commitment to produce a renewable resource while promoting economic growth, social development and environmental protection, thus contributing to a better future for all.