Increasing the yield per hectare is one of the challenges of the next few years to meet increasing global demand.
Michelin ensures the responsible land management across all its operations and was the first tire manufacturer to adopt a commitment to zero-deforestation in 2015, as part of its sustainable natural rubber policy. Since then, the Group has sourced only natural rubber that has not been deforested. Through the EU regulation on deforestation-free products (EUDR), and by ensuring traceability, it provides tangible proof of the non-deforested nature of its rubber.
Furthermore, the Group works alongside local communities and civil society organizations to protect ecosystems, biodiversity, water, soil by developing transparent land-use plans that consider social, economic, and environmental benefits.