Projects & joint-ventures

An impact-oriented approach to creating positive environmental and social outcomes on the ground.


A concrete and virtuous project to support natural rubber producers in Indonesia.

Reinforcing competencies

Together with Porsche, CASCADE, an acronym for Committed Actions for Smallholder CApacity DEvelopment, is a capacity-building project with smallholder natural rubber farmers and their families in Central Sumatra, Indonesia. 

This four-year project aims to address sustainability risks linked to natural rubber production, based on results from RubberWay™ risk assessments, by empowering smallholder farmers to adopt sustainable practices.

A digital training tool is used to enhance scalability and measure impacts. This project is unique as it encompasses the entirety of the supply chain, from car manufacturer to smallholder farmers.

Building capacity in Agroforestry

A project in Thailand to support income diversification for smallholder farmers through agroforestry.

Diversifying activities

Michelin pledges funding for a GPSNR (Global Platform for Sustainable Natural Rubber) project in Thailand, the world’s largest natural rubber producer.

This three-year project will empower smallholder farmers to enhance their livelihoods, while creating positive environmental outcomes. Agroforestry aims to integrate various trees, plants, and food crops into farming systems.

The positive impacts of agroforestry systems include:

-   Additional income streams,

-   Reduction in agrochemical inputs,

-   Increased carbon sequestration and biodiversity.

Natural rubber development in Amazonas, Brazil

A partnership project to strengthen the natural rubber extraction chain.

Empowering local communities

The objective of this project, supported by WWF Brazil and the Michelin Corporate Foundation, is to develop natural rubber extraction in the Brazilian state of Amazonas, preserve the forest and promote the development of Amazonian communities.

Over the next 3 years, the partnership also goals to generate a positive economic impact for 3,800 families, who will benefit from the work of conservation and management of 6.8 million hectares in 14 Units of Conservation in the state of Amazonas.

The production of 700 tons of rubber will boost the local economy while respecting the defined social and environmental standards.

Michelin Green Gold Bahia Program, Brazil

La Société Internationale de Plantations d’Hévéas, West Africa

Royal Lestari Utama, Indonesia

NTEQ, Thailand