The ability of smallholders to secure a decent livelihood while practicing good environmental and social practices is key. Farmers often face livelihood challenges, such as limited access to agricultural training, income diversification options, and other soft skills.
The RubberWay™ tool helps the Group to understand better farmers and the specific guidance they need.
Michelin, its subsidiaries and joint ventures in West Africa, Brazil and Indonesia provide around 100,000 smallholder farmers training in agricultural practices.
At the end of 2020, the Group leveraged RubberWay™ findings to launch a project in Sumatra, Indonesia, to empower farmers with tailored training and digital tools.