Founding member of the Global Platform for Sustainable Natural Rubber, Michelin is actively involved to promote best practices in the natural rubber industry.
Launched in October 2018, the Global Platform for Sustainable Natural Rubber (GPSNR) is a multi-stakeholder platform that aims to transition the entire value chain towards greater sustainability.
The platform has brought together manufacturers, NGOs, producers including smallholder farmers and a wide range of other industry participants, a total of more than 100 members.
Michelin participates in the discussions of the International Rubber Study Group, a multistakeholder platform dedicated to rubber.
The International Rubber Study Group (IRSG) is an intergovernmental organization with the objective of improving the transparency of the world rubber market and strengthening the international cooperation on rubber issues.
Collaboration through the IRSG resulted in the creation of the Sustainable Natural Rubber initiative (SNR-i), which was an important spark and catalyst for the creation of the Global Platform for Sustainable Natural Rubber.
Michelin is involved in work on the potential impacts of tires on health, the environment and society.
Created in 2015, the Tire Industry Project (TIP) within World Business Council on Sustainable Development (WBCSD) is a global CEO-led forum for the tire industry on sustainability issues linked to the potential impact from the production to the use of tires.
TIP includes 11 leading companies representing approximately 65% of the world’s tire manufacturing capacity. Natural rubber issues are being dealt with in this organisation.
The RubberWay™application aims to accelerate the improvement of social and environmental practices in the industry.
In 2019, a joint venture was set up between Michelin, Continental AG, and an agricultural software company, SMAG to make RubberWay™ an independent solution. This will pave the way to its broader use by other natural rubber stakeholders.
This technological solution developed by Michelin and Smag has been operational since 2017 and is being used in some main production countries.
Regular dialogue with its international stakeholders accelerates the sustainability of Michelin's global operations.
Michelin consults with its stakeholders and the leading civil society organizations. In addition to meeting twice a year with stakeholders, Michelin regularly interacts with NGOs, research organizations and government agencies on natural rubber sustainability issues.