Founding member of the Global Platform for Sustainable Natural Rubber, Michelin is actively involved to promote best practices in the natural rubber industry.
Launched in October 2018, the Global Platform for Sustainable Natural Rubber (GPSNR) is a multi-stakeholder platform that aims to transition the entire value chain towards greater sustainability.
The platform has brought together manufacturers, NGOs, producers including smallholder farmers and a wide range of other industry participants, a total of more than 100 members.